A curated collection of elegant apartments in the beating heart of London, 37 Golden Square.

Available for short and long stays, business or pleasure.

The Penthouse

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Step inside your new home in London. 37GS Residences is comprised of 22 unique one, two and three-bedroom serviced apartments, sumptuously decorated to provide the pinnacle of comfort and luxury. Mid-century modern influences in style give the apartments a feel of clean simplicity, while state-of-the-art technology and high speed internet throughout mean guests have the world at their fingertips.


All bedrooms feature luxurious Hypnos beds – said to be the most comfortable in the world, with high quality Egyptian cotton sheets and eco-friendly, allergy free bedding, so you can be sure of a perfect night’s sleep.

All residents have round-the-clock access to our in-house concierge service, ensuring you have whatever you need, whenever you want it. Upon request, guests can have their fridge stocked before arrival, create a bespoke wine list with help from our in-house sommelier, or arrange for a stylist, hairdresser, or beautician to visit for an in-house consultation.

The Penthouse

Experience the pinnacle of luxury London living by staying in the penthouse.

This one-of-a-kind apartment is the jewel in the crown of 37GS Residences, spanning three floors and boasting two private terraces with stunning views of the garden square and the city beyond.

Private lift access within this palatial residence gives guests added privacy and security. Whether you are entertaining and want to impress, or you are treating yourself or someone very special, the penthouse at 37GS Residences is the place to be.


Experience the privacy and comfort of a private home combined with the service levels of a 5 star hotel.


“The best brunch in London!” As featured in Vogue

The Vogue
The Forbes
Evening Standard

Sample a taste of the French Riviera with room service, cocktails and breakfast options from our partner restaurant, Folie. Or indulge your guests or companions by hosting a private dining experience in your own apartment, catered for by one of our celebrated chefs.

Guests wishing to venture further afield to eat will find a dizzying array of restaurants to tantalise the tastebuds. Whether you are looking for fine dining in one of London’s 67 Michelin starred restaurants, or you just need to quickly refuel to get you through the day, it’s right on your doorstep.

Guest Chefs

The Golden Menu exclusively for 37 Golden Square Residences.

Starting in May, 37GS Residences will be hosting exclusive events featuring some of the top chefs in London. Each chef will be creating a signature Golden Menu exclusively for 37GS Residences.


Discover the most exclusive and luxury experiences London has to offer brought straight to your living room.

Each experience is curated and tailored to your likes, needs and preferences, making it unique to you.

Our experiences include: personal shopping, wellness & beauty, private dining, wine tasting, afternoon TeaseMe and cocktail mixology. Is what you fancy not on the list? Please enquire and we will do our best to arrange it.

Train & swim in style

We know how important your workout is, particularly in a city like London, where the pace of life can be relentless. We’re luky to be within 3-min walking distance of Third Space Soho - one of the most exclusive fitness clubs in the area.

Whether you are looking to work up a sweat in the sauna, take your performance to the next level in the hypoxic chamber, or you just want to swim a few lengths to clear your mind, world class facilities are on the doorstep. The 4 lane pool is ozone treated, providing cleaner, less chlorinated water than regular swimming pools. This makes for a gentler, less abrasive experience for your hair and skin.


Our dedicated concierge service is on hand around the clock to help you get the best from your stay.

Housekeeping and Laundry service

Our friendly housekeeping team are on site daily to clean apartments and provide you with fresh bedding.

If you need clothes laundered or dry-cleaned during your stay, please contact the concierge to arrange pickup.

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Room Service

From private dining, to breakfast in bed, our team is here to cater for your every need.

Whether you want exquisite French cuisine and cocktails blended by expert mixologists, or a glass of perfectly chilled Riesling after a long day, at Golden Square Residences you can enjoy the finest things in life without having to leave the sanctuary of your own apartment.

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Driver and Security Services

Guarantee the safety and privacy of yourself and your companions with bespoke security services from police approved professionals.

Whether you need trained security drivers or close security specialists, comprehensive sweeps of meeting places or areas sealed from public intrusion, we can tailor a package that ensures you and your clients are able to live and work in London with complete safety.

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Tickets and Events

Whether you want to buy tickets for a sold-out show or make a last minute booking at the most talked about restaurants, contact the concierge for assistance. We have an extensive network of trusted contacts to help you get the most from your stay.

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Stay at one of London’s most celebrated addresses in the heart of Soho

Stay where fine art, diplomatic quarters and new media meet.

Bordering Mayfair, and just minutes from Piccadilly Circus and Regent Street, 37GS Residences is perfect for business travellers and holidaymakers seeking an oasis of calm in London’s most exciting district.