Stay in Luxury

WHERE CLASSY MAYFAIR MEETS VIBRANT SOHO

Stay in Luxury

WHERE CLASSY MAYFAIR MEETS VIBRANT SOHO

CENTRAL LOCATION
2 MINS FROM PICCADILLY CIRCUS

SPACIOUS RESIDENCES FOR SHORT & EXTENDED STAYS

SETTING THE GOLD
STANDARD

EXCEPTIONAL CRAFTMANSHIP MEETS ULTRA-PREMIUM FITTINGS. 37GS RESIDENCES HAS BEEN CREATED IN COLLABORATION WITH FORWARD THINKING INTERIOR DESIGNERS MARCH & WHITE. TRULY YOUR LONDON HOME AWAY FROM HOME.

Exceptional craftmanship meets ultra-premium fittings. 37GS Residences has been created in collaboration with forward thinking interior designers March & White. Truly your London home away from home. 

Lifestyle Serviced Residences

24/7 Reception

Our dedicated Reception service is on hand around the clock to help you get the best from your stay.

Free, Reliable WiFi

Secure, fast WiFi is available in all rooms of the apartments, allowing you to get work done and take part in meetings.

Free Luggage Drop Off

Never too early, nor too late to arrive; we'll keep your luggage.

Complimentary Housekeeping

Your home cleaned every 4 nights you stay with us

Lifestyle Serviced Residences

24/7 Reception

Our dedicated Reception service is on hand around the clock to help you get the best from your stay.

Secure, Reliable WiFi

Secure, fast WiFi is available in all rooms of the apartments, allowing you to get work done and take part in meetings.

Free Luggage Drop-Off

Never too early, nor too late to arrive; we'll keep your luggage.

Complimentary Housekeeping

Your home cleaned every 4 nights you stay with us

Curated Accommodation

Boasting a collection of 22 serviced residences, with beautifully appointed bedrooms – enhanced by colour and texture. Exquisite marble and gilded finishes work in harmony.

Each 1, 2 and 3-bed apartment showcases
a bespoke project, with varied layouts, kitchen
configurations and handmade joinery resulting in
distinct features. Every space combines enduring
contemporary design, with practicality, to create
truly modern residences. Fit for all purposes and enhanced by an intelligent arrangement of space.

Sleep well surrounded by fine wallpapers and soft furnishings that reflect the woollen and yarn heritage of Golden Square. Plush textiles are layered with stylish details to envelop residents in modern-day luxe. An oasis of calm and a place to retreat, yet every residence has the ability to be utilised as a convivial, welcoming space.

Curated Accommodation

Boasting a collection of 22 serviced residences, with beautifully appointed bedrooms – enhanced by colour and texture. Exquisite marble and gilded finishes work in harmony.

The Penthouse

The Penthouse

“THE PINNACLE OF LONDON LIVING. ELEVATES EVERY SINGLE OCCASION TO SOMETHING TRULY MEMORABLE.”

This exclusive residence embraces grand proportions rarely seen in Central London. A one-of-a-kind penthouse crowns 37 Golden Square, offering an uncompromising level of specification and remarkable open spaces. Arranged over three floors and with two private terraces, the penthouse is a most premium address within the London market.

Private lift access within the residences offers guests added privacy and security. The penthouse ground floor provides a peaceful oasis with its master suite and two further en-suite bedrooms. The first floor is a magical backdrop for social interaction – perfect for grand celebrations. Watch London’s dramatically changing sky
from your own art gallery.

Penthouse Living Area

Penthouse Outdoor Space

Penthouse Living Area

“THE PINNACLE OF LONDON LIVING. ELEVATES EVERY SINGLE OCCASION TO SOMETHING TRULY MEMORABLE.”

This exclusive residence embraces grand proportions rarely seen in Central London. A one-of-a-kind penthouse crowns 37 Golden Square, offering an uncompromising level of specification and remarkable open spaces. Arranged over three floors and with two private terraces, the penthouse is a most premium address within the London market.

Private lift access within the residences offers guests added privacy and security. The penthouse ground floor provides a peaceful oasis with its master suite and two further en-suite bedrooms. The first floor is a magical backdrop for social interaction – perfect for grand celebrations. Watch London’s dramatically changing sky
from your own art gallery.

Our Trusted Partners

37 Golden Square was a wonderful place to stay. Spacious, clean,
and secure. Perfect location within walking distance of shopping,
restaurants, and Underground to easily explore the city.

We Have Been Awarded
Superhost Status
Rated
8.3 / 10
Rated
4 / 5

Our Trusted Partners

37 Golden Square was a wonderful place to stay. Spacious, clean,
and secure. Perfect location within walking distance of shopping,
restaurants, and Underground to easily explore the city.

Awarded
Superhost Status

Rated
8.3 / 10
Rated
4 / 5

A Precious Address

The neighbourhood inspires and attracts influential
people, thanks to its central location. Set at the junction where fine art, diplomatic quarters and new media meet, Golden Square blends a heritage location with modern life!

Soho is known for its diverse entertainment, from
theatre to comedy and, of course, vibrant nightlife. Mayfair’s reputation for haute couture, expert tailoring and fine living continues for the pleasure of Golden Square residents.

A Precious Address

The neighbourhood inspires and attracts influential people, thanks to its central location. Set at the junction where fine art, diplomatic quarters and new media meet, Golden Square blends a heritage location with modern life!

Soho is known for its diverse entertainment, from theatre to comedy and, of course, vibrant nightlife. Mayfair’s reputation for haute couture, expert tailoring and fine living continues for the pleasure of Golden Square residents.

Discover the Area

Discover the Area

Sample a taste of the French Riviera with room service, cocktails and breakfast options from our partner acclaimed restaurant, Folie.

Dining

With London remaining a global premium food hub, guests will find a plethora of award-winning restaurants within walking distance.

Shopping

Explore London’s top shopping destinations close by including Carnaby Street, Regent Street and a variety of luxury shops.

Sightseeing

Immerse yourself in England's capital by exploring our rich history and exciting tourist attractions including Buckingham Palace, Hyde Park and the London Eye.
Sample a taste of the French Riviera with room service, cocktails and breakfast options from our partner acclaimed restaurant, Folie.

Dining

With London remaining a global premium food hub, guests will find a plethora of award-winning restaurants within walking distance.

Shopping

Explore London’s top shopping destinations close by including Carnaby Street, Regent Street and a variety of luxury shops.

Sightseeing

Immerse yourself in England's capital by exploring our rich history and exciting tourist attractions including Buckingham Palace, Hyde Park and the London Eye.

Golden Members Club

COMING SOON

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