The concept of celebrating the end of one year and the start of another is an ancient tradition dating back to Roman times. A new year is also when we recognise the achievements of the past 12 months and start looking ahead, so it’s for reflecting as well as celebrating.
And if you’re lucky enough to be spending this holiday in London, you’ll be seeing in 2026 in one of the most incredible cities on earth. It pulls out all the glitzy, glamorous stops on one of the most special nights of the year. Of course, the UK’s capital also has one of the planet’s most diverse and exciting offerings in terms of shows and world-class restaurants, whenever you visit.
One flagship event is the ticketed fireworks over the Thames, which illuminate the night sky every 31 December. It’s a breathtaking 20-minute display of more than 12,000 fireworks, launched from the London Eye and nearby barges; it’s a hugely exciting moment – what a way to welcome in the new year!
Of course, you’ll need somewhere to base yourself. If you’re spending time with friends or family, they may not have room for you and anyone you are travelling with to stay over. And if you’re only in London for the evening, you won’t want to travel home after midnight once you’ve seen in the new year; public transport may well make this impossible anyway.
Serviced accommodation: feel the benefits
Book into a serviced apartment for your London New Year’s Eve stay and look forward to a host of benefits, including:
- More space to make your own: With a serviced apartment, you don’t just have a hotel room. You can spread out and feel at home. Relax after the celebrations by stretching out on comfortable furniture, and have the flexibility of being able to prepare your own food, for example. Or enjoy a drink and a few nibbles in privacy before you head out to see in 2026 – you could even invite a few people to join you if you wanted to. Especially if you’re spending it with others, you can enjoy the holiday together with living areas, a kitchen plus multiple bedrooms. It really is a home from home in a way that a hotel simply can’t be over the festive season – often, for example, there are even laundry facilities.
- Late check-out: Many providers offer a later check-out on New Year’s Day so that, assuming you’re just staying for one night, there’s no rush when it’s the morning after the night before.
- Centrally located: Serviced apartments in London tend to be in the heart of things, so that you’ll be within walking distance of all the major celebrations. Of course, that also makes it easy to get back to where you’re staying – cabs are hard to find after midnight on New Year’s Eve, and highly expensive.
- Cost–effective: Especially if there are several of you, serviced accommodation in London for New Year’s Eve can work out to be far more affordable than you may have initially realised. You’re not paying for several hotel rooms, plus you can save money by eating in.
Finally, you have the flexibility to stay for as long as you need to – just one night or longer if you’re staying on for work or to see more of the UK’s thrilling capital.
London service apartments for New Year’s Eve with 37GS Residences
37GS Residences has 22 beautifully curated one, two and three-bedroom apartments within a stone’s throw of all that Soho, Mayfair and Piccadilly Circus have to offer, so you’ll be right in the thick of things. Spacious, spotless and secure, this accommodation has been exquisitely finished by interior designers March & White.
Not only that, but we offer a 24/7 reception service, reliable Wi-Fi and cleaning every four nights while you’re with us, plus a luggage drop-off facility.
Book now and welcome in the new year in style. Email stay@37gsresidences.com or call +44 (0)20 8158 3244.
